On the forum of the Official Free Hugs Campaign website, Juan Mann called for an annual International Free Hugs Day, to be celebrated every year on the first weekend after June 30; the first such day was July 7, 2007, also known as 7/7/07. The purpose of the day is to promote the Free Hugs Campaign. The organizers are hoping that hundreds of people around the world will be distributing free hugs on this day.
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